Xiaomi: How a Startup Disrupted the Market and Created a Cult Following
There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.
Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products — each one offering the best possible value for money.
How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? This book provides the answers at length.
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This book is an essential read for everyone who wants to know how modern companies are built on extreme customer centricity. This highly engaging book tells the story of Xiaomi's origin and also unpacks the elements of strategy that made it successful as it scaled up.
Girish Mathrubootham, Founder & Executive Chairman, Freshworks Inc -
I've been observing Xiaomi's role in globalizing Chinese products since the company's early days… This book shines a light on one of the world's most important consumer technology companies with hard-to-come-by insights and perspective.
Hamish McKenzie, Co-founder, Substack; Author of Beta China -
A must-read for anyone aspiring to build a start-up.
Kunal Shah, CEO & Founder, CRED