Books by Jayadevan PK

Xiaomi: How a Startup Disrupted the Market and Created a Cult Following

Published: 2021
Amazon Rating: 4.4 ★
Buy: Amazon India

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.

Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money.

How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

Praise for the book:

DIGITAL LEAPFROGS: How technology is reshaping consumer markets in India

Published: April 2022, Harper Collins
Buy: Amazon India

In north India, Laxman, a truck driver, takes great pride in his work... Unlike other truck drivers in India, he had more free time and could go home, rather than stay on the road for days on end. He works for a company called Rivigo that uses digital technologies to create what it calls 'relay as a service'...

In Kerala, Genrobotics has created Bandicoot, a 50-kg spider-like robot... ensuring safety and efficiency.

In the aftermath of Covid-19 pandemic, the Indian government's digital platform, COWIN, is helping ensure vaccination... The platform has now been made open source for all countries to adapt and use.

Backed by comprehensive data and extensive research covering over 150 organizations, Digital Leapfrogs illustrates how these technologies are changing markets and lives throughout the developing world...