Jayadevan PK is an author, communications professional, and former journalist. He wrote the business history book Xiaomi: How a Startup Disrupted the Market and Created a Cult Following, first published by Harper Collins in 2021. The book was translated into Chinese and Vietnamese. It is rated 4.4 ★ on Amazon and has dozens of positive reviews.
He currently works as Vice President of Communications at CoinSwitch (India's largest crypto platform) and Lemonn (top stock and mutual fund investing app).
In 2022, he co-authored Digital Leapfrogs: How technology is reshaping consumer markets in India with Prof. Vijay Mahajan and Dan Zehr from the University of Texas. The wide-ranging book featured several successful Indian entrepreneurs and top Indian consumer brands.
He has also co-hosted The Use Case Podcast and newsletter during the pandemic. It featured primarily Indian startup founders, investors, and operators. The accompanying Substack newsletter reached over 3000 subscribers and $1000 in ARR before it was shelved.
Jayadevan wrote a column on technology and startups for Moneycontrol (50+ editions) and has appeared on several podcasts as a guest, speaking on topics such as business communications, career moves, and commentary on startups and technology.
In 2015, Jayadevan co-founded FactorDaily, an award-winning newsroom backed by Accel Partners, Blume Ventures, and several angel investors. He lives in the suburbs of Bangalore with his wife Radhika and son Dhruva. Previously, he was a journalist writing for The Economic Times, reporting for Deutsche Welle, and contributing to several other major publications.