Western culture supports individualistic storytelling, rooted in the classic “hero’s journey. Hero meets problem. Solves it and makes the world a better place. There’s change and conflict built in.
In the east, the focus is on collective success. The flip side of it is called “crab mentality.” That’s why founder-led narratives are rarer. When they appear, they’re often met with skepticism.
Founders from countries like India and China, shaped by humility (sometimes to a fault) and teamwork, rarely spotlight their own journey. It’s not necessarily a bad thing. It just is. Once you realise this so much starts to make sense.