Jayadevan PK is an author, communications professional, and former journalist. He currently works as the Vice President of Communications at PeepalCo, the parent brand of India's largest crypto exchange CoinSwitch and stock investing app Lemonn.
He wrote the business history book Xiaomi: How a Startup Disrupted the Market and Created a Cult Following, first published by Harper Collins in 2021. The book was translated into Chinese and Vietnamese. It is rated 4.4 ★ on Amazon and has dozens of positive reviews.
In 2022, he co-authored Digital Leapfrogs: How technology is reshaping consumer markets in India with Prof. Vijay Mahajan and Dan Zehr from the University of Texas. The wide-ranging book featured several successful Indian entrepreneurs and top Indian consumer brands.
Previously, he hosted The Orbit Shift Podcast for Freshworks Inc. Across 60+ episodes, it uncovered practical insights for founders looking to scale their startups. Conceived and produced from scratch, the show featured top guests including Fortune 500 board members, founders such as Cal Henderson (CTO of Slack), and experts like Johanna Flower (2x IPOs) and Tyler Sloat (former CFO of Freshworks Inc).
He has also co-hosted The Use Case Podcast and newsletter during the pandemic. It featured primarily Indian startup founders, investors, and operators. The accompanying Substack newsletter reached over 3000 subscribers and $1000 in ARR before it was shelved.
Jayadevan wrote a column on technology and startups for Moneycontrol (50+ editions) and has appeared on several podcasts as a guest, speaking on topics such as business communications, career moves, and commentary on startups and technology.
In 2015, Jayadevan co-founded FactorDaily, an award-winning newsroom backed by Accel Partners, Blume Ventures, and several angel investors. He lives in the suburbs of Bangalore with his wife Radhika and son Dhruva. Previously, he was a journalist at The Economic Times, and has contributed to several major news outlets including Deutche Welle and The Hindu.